Watching and learning - method Dish

The challenge of old habits

When I was a young boy growing up in New Zealand, my dad taught me to do the dishes. We filled the sink up with hot water and squeezed in some dish soap (or washing up liquid, where I come from), started with the glasses and ended up with the pots and pans, placing them on the drying rack (still with bubbles of soap on them!). I’ve never questioned that this wasn’t the right way.

Getting into the field…

The team spent a lot if time watching friends, family, restaurant hands and just regular people wash dishes. When you watch people do the dishes, you see lots of different approaches that open the doors to different insights and then products. Some people do it the “old fashioned way” (thanks dad), others “snack clean” - keeping the water running, dosing each item with soap and move the dishes through the water. Yet others give them a quick rinse on the way to the dishwasher, or just let them collect in the sink (like my sons). The point is, different dish washing habits allow for different thinking around dispensing, concentration and efficacy. These insights led to 2 different manual dish washing products.

The dish pump allows people to dispense directly on to the dishes in the sink, or directly onto a sponge or tool. It’s concentrated and you have control over how much and where you use it.

The spray dish allows you to apply instantly foamed light dish soap directly to your dish for a quick rinse off - ideal for “snack cleaning” or a quick clean up.

Both solutions are 100% PCR PET with PP dispensers designed for maximum recyclability